Let's Talk

Operations · Forward deployed engineering · Salesforce architecture

Straight lines for growing businesses.

I spent nearly ten years inside one of the fastest-growing aviation parts suppliers in the world, from first employee to Partner & COO, as it grew to $513M in revenue. Now I help founder-led companies build operations and systems that hold up as they scale.

Let's Talk Read my story →

Based in Chicago. Working with growing companies remotely and on site.

SET THE LINE. HOLD IT TRUE. PROCESS SYSTEMS PLANNING

First employee to Partner & COO

Nearly ten years of growth, from the inside.

  • $513MAnnual revenue, built from zero
  • 500+People, up from a team of 3
  • 12Countries
  • 7Warehouses opened in the U.S. and UK

Along the way, the company earned 7× Inc. 5000 · 5× Financial Times Fastest Growing Companies · 5× Crain's Fast 50 · 4× 145 Top Shop · Inc. Best Workplaces

The problem

Growth breaks operations before it breaks anything else.

Most founder-led companies hit the same wall as they grow. I've been inside it, and I've fixed it.

Spreadsheets run the business

Critical numbers live in files only one person understands.

Systems nobody fully trusts

The ERP or Salesforce setup grew piece by piece, and the reports don't match reality.

Everything runs through the founder

Decisions wait on you because the process isn't written down anywhere.

Services

Three ways I can help.

Operations consulting

Process, inventory, and finance operations built for the company you're becoming.

How I help →

Forward deployed engineering

I embed with your team, learn how the work really gets done, and build the fix alongside them.

How I help →

Salesforce architecture

Salesforce built around how your business actually runs, by someone who ran one on it.

How I help →

Aviation

Running an aviation business on Salesforce? So did I.

From warehouse floors to quality and repairs, I've lived the processes your system is meant to support. So it gets built around how your business actually works.

How I help aviation companies →

Who I work with

  • Aviation parts distributors
  • MROs
  • Aviation logistics
  • Any growing company on Salesforce

How it works

From first call to a system your team owns.

  1. Step 1

    Talk

    A 30-minute call about where things are straining.

  2. Step 2

    Diagnose

    I map how the work actually flows and pinpoint what's out of true.

  3. Step 3

    Build

    I work alongside your team on the fix: process, systems, Salesforce.

  4. Step 4

    Hand off

    Your team owns it, with documentation and training.