Straight lines for growing businesses, from someone who ran one.

I spent nearly ten years inside one of the fastest-growing aviation parts and repair businesses in the world, from first employee to Partner & COO, as it grew to $513M in revenue. Now I help aviation companies and other growing businesses on Salesforce build operations and systems that hold up as they scale.

Based in Chicago. Working with growing companies remotely and on site.

SET THE LINE. HOLD IT TRUE. PROCESS SYSTEMS PLANNING

First employee to Partner & COO

Nearly ten years of growth, from the inside.

  • $513MAnnual revenue, built from zero
  • 500+People, up from a team of 3
  • 12Countries
  • 7Warehouses opened in the U.S. and UK

Along the way, the company earned 7× Inc. 5000 · 5× Financial Times Fastest Growing Companies · 5× Crain's Fast 50 · 4× 145 Top Shop · Inc. Best Workplaces

Growth breaks operations before it breaks anything else.


Most founder-led companies hit the same wall as they grow. I've been inside it, and I've fixed it.

  • Spreadsheets run the business

    Critical numbers live in files only one person understands.

  • Systems nobody fully trusts

    The ERP or Salesforce setup grew piece by piece, and the reports don't match reality.

  • Everything runs through the founder

    Decisions wait on you because the process isn't written down anywhere.

What I do.


Operations consulting

Process, inventory, and finance operations that keep up as the company grows.

How I help →

Forward deployed engineering

I embed with your team, learn how the work gets done, and build the fix alongside them.

How I help →

Salesforce architecture

Salesforce built around how your business runs, by someone who ran one on it.

How I help →

I ran an aviation business on Salesforce.

From warehouse floors to quality and repairs, I've lived the processes your system is meant to support, so it gets built around how your business works.

How I help aviation companies →

Who I work with

  • Aviation parts distributors
  • MROs
  • Aviation logistics
  • Any growing company on Salesforce

From first call to a system your team owns.


  1. Step 1

    Talk

    A 30-minute call about what isn't working.

  2. Step 2

    Diagnose

    I map how the work flows and pinpoint what's out of true.

  3. Step 3

    Build

    I work with your team on the fix, across process, systems, and Salesforce.

  4. Step 4

    Hand off

    Your team owns it, with documentation and training.